Photo courtesy of: www.convertkit.com (inside of my personal account)

I deleted my ENTIRE Email List

and it was the best thing ever!

The word for my 2018 is INTENTION. I literally want to be intentional about every single thing in my personal and professional life. To kick things off in my professional life, I took a major risk that I didn’t necessarily see coming but knew was needed.

During the last few weeks of 2017, I sent some emails to various segmentations on my list with the topic: “New Year, New List”. It basically was about me deleting my ENTIRE list — and I wasn’t kidding.

Live and direct from my email list

Being authentic and transparent with my community (especially my list) is always important to me.

In this current season of my business (and my life), I had to really think about the major shift I was embarking upon, if I could still support people on my list, and if we could grow together going forward.

The answer was yes, I could help them BUT not with this list and the tone I set.

Here are the 3 main reasons why I deleted my entire list:

1. Change: based on changes in my business model, I wanted to connect with a new audience and reintroduce my brand + business. Instead of wasting my content and time, it would serve me best to just start with a new list.
2. Conversions: although I had segmentation down to a science, my conversions weren’t where I desired to be. From analytics, I learned that people on my list were meeting me in a different stage of their business despite the content I provided. Overall, it just wasn’t a good fit.
3. Intention: As stated previously and throughout this article, “intention” is my focus for this year. I wanted to be intentional about the people on my list, the community I am building, and also about the clients that I serve. Those things weren’t represented on my previous list so scrapping it was a good thing.

Live and direct from my inbox — part II

As you can see, I deleted my entire list and it’s the most freeing thing that I’ve felt in a long time.

Going into year four of my business in 2018, I realize that I want to be intentional about every single thing that I do. This even comes down to the people that I serve and the community that I am building.

I knew this change wouldn’t be the move for everyone but it’s definitely the tone I am setting for my business going forward.

I’m starting my list from scratch but it’s truly the best feeling ever!